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Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
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Can Hugo Boss Actually Be Cool? - The New York Times
Kendall Jenner, Hailey Bieber Star in Hugo BOSS Rebrand Campaign – The Hollywood Reporter
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Shameful truth about Hugo Boss's links to the Nazis revealed: As Russell Brand is thrown out of a party for accusing fashion designer of helping Hitler | Daily Mail Online
Actor Chris Hemsworth Is Hugo Boss' New Brand Ambassador – WWD